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Building Our Organizational Intelligence

Our mission at iDE is to create income opportunities for poor rural households. In order to do this well, we need access to timely, reliable, and relevant information that drives:


We need the tools to help us design products and services that respond to needs in particular markets.



We need the tools that help us track our process and impact, which pushes us to achieve better results.

Key Performance Indicators

iDE's iQ team is committed to delivering the right information in the right form at the right time to staff, our board, supporters, and the public. Wherever we work, we measure and seek to maximize the following three outcomes:

  1. Impact
    The average income gain per household.
  2. Scale
    The number of farmers we reach
  3. Cost Effectiveness
    The total additional farmer income generated per dollar spent across iDE

We track key performance indicators on each project, using an interactive dashboard that displays relevant project data in an easily accessible format. We dig deeper to understand the impact of our work through case studies, and we listen more carefully to farmers by using innovative customer feedback techniques.

Watch this page for updates to our iQ system which will allow you to track our progress interactively.


Do you want to be at the forefront of the affordable technology revolution? Your contribution to this initiative will help us develop and market the next wave of affordable, low impact, income enhancing technologies, like low pressure crop sprinklers that can work with drip irrigation systems, and a low-cost water storage bag that can hold 10,000 liters (2,642 gallons) of monsoon rainwater for use during the dry season.