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IDE Wins First Nestlé CSV Prize
IDE Cambodia was awarded the first Nestlé Prize in Creating Shared Value for its Farm Business Advisors program today at an awards ceremony in London. Since its inception in 2005, the FBA program has enabled 60 rural Cambodian entrepreneurs to start small farm advisory businesses, which in turn have helped 4,500 small-scale farm households increase their net income by 27 percent or US $150.
The prize of 500,000 Swiss Francs (about $433,050) will improve the project by recruiting and training an additional 36 advisors, generating approximately US $1.9 million in new income to positively impact 20,000 people in more than 4,000 rural households across Cambodia.
Nestlé Chairman Peter Brabeck-Letmathe, who presented the award to the IDE, said: “We congratulate IDE Cambodia on being the first to be awarded the Prize. The work they do is inspirational. The support and training from IDE ensures that all involved work together to create sustainable farming enterprises.”
Accepting the award, IDE Cambodia Country Director Michael Roberts said, “It is an honor to receive this recognition from Nestlé. The prize will help us further IDE’s mission to create income opportunities for poor rural households. We hope to leverage the Prize to reach more than 75,000 rural Cambodian households in the next few years. On a global scale this is still very small but we think there are big implications in what we are learning.”
The CSV Prize – which received more than 500 applications from 79 countries – was awarded during Nestlé’s Creating Shared Value Forum, an international gathering of leading experts in water, nutrition, rural development, and the role of business in society which took place in London on 27 May. The Prize was created to provide financial support of up to 500,000 Swiss Francs to individuals, NGOs, or small enterprises who offer innovative solutions to nutritional deficiencies, access to clean water, or progress in rural development. The prize money will be disbursed over a three-year period to assist in the scaling-up of the project.
Learn more about IDE’s Farm Business Advisor Program.
Watch Nestlé’s video on the award below.
IDE + Gates: 100K+ Served
Check out Dana Goldstein’s interview with Bill Gates over at The Daily Beast. The discussion touches on a number of topics of interest, including Haiti, companies that are setting a good example in the bonus era, government’s role in meeting social needs, what works in public schools—and a revolutionary “scuba rice” that can help fight poverty. Of course, we’re also extremely pleased that he mentions our affordable irrigation technology work when asked about innovations he’s most excited about! Here’s what he had to say about IDE and the Gates Foundation’s approach to agricultural development:
…Another technology that is meeting with great success is a simple, low-cost treadle pump that enables farmers with limited water supplies to irrigate their crops, utilizing every drop of water effectively. Our grant to International Development Enterprises has allowed more than 100,000 farmers in India to benefit from this technology.
Innovations that are guided by smallholder farmers, adapted to local circumstances, and sustainable for the economy and environment will be necessary to ensure food security in the future. But technology is only one part of the puzzle. Small farmers also need training and resources to grow these enhanced seeds, and access to stable markets that offer them a fair price for their crops. That’s why we invest in each of these areas with our grant-making, to fund improvements across the agricultural value chain.
Our thoughts exactly. What do you think?
Securing the Prosperity of Nations
To start IDE’s blog on an inspirational note for 2010, we give you an excerpt below from an analytic essay written by IDE’s founder, Paul Polak along with Peggy Reid and Amy Schefer for the forthcoming special edition of Innovations Journal, “Tech4Society: A Celebration of Ashoka-Lemelson Fellows” to accompany a live conference in Hyderabad, India next month.
It seems self-evident that we should care about helping 2.4 billion people raise themselves out of poverty. But really, why should we? Most of us working in the field of development fall into that fortunate few: the richest 10 percent of people in the world. Is it altruism alone that motivates us to care about the fates of billions of individuals whose lives we know relatively little about? For some of us, perhaps. But for most, recent history has made it painfully evident that the fates of all nations are connected. As economic institutions and markets have become ever more globally linked, the peace and security of our nation and of all nations are inextricably interwoven. And the widening gaps between the “haves”and the “have nots” are not simply morally questionable—they also lead to greater violence and instability and further economic stagnation. As President Barack Obama cautioned the world in his Nobel Peace Prize speech in Oslo, Norway,“Security does not exist where human beings do not have access to enough food, or clean water, or the medicine they need to survive.”
As we slowly recover from the worst economic downturn in nearly a century, we would be wise not to ignore the spectacular opportunities to create jobs and profits and to spur more rapid economic growth by giving birth to dozens of Henry Ford sized new markets that serve 90 percent of the world’s customers. By investing in income-generating enterprises that provide access to basic human needs, we are investing not only in prosperity but also in education, health, and greater global security.
The strategies to get there are surprisingly simple. We need to start by recognizing the enormous market opportunity to create products and services that 90 percent of the world will pay for instead of limiting ourselves to 10 percent of the world’s customers. We need to start treating the poorest of the poor as customers, not as charity cases. We need to listen to those customers to understand their biggest, most pressing needs and build simple, affordable solutions; ones that can be easily maintained and which create profitable businesses for local entrepreneurs. And we need to do so by relying on business models that offer attractive profits to companies and commercial rates of return to investors. Most importantly, we need to galvanize and embrace the self-interest and enterprising spirit inherent in all of us—companies, investors, and poor people.
The most effective way to reach the world’s poorest people and to give them the chance to generate wealth and lift themselves out of poverty is to energize market forces, those same forces that have fueled enormous wealth creation in developed nations for generations.
The time to begin is now.
– Paul Polak, Peggy Reid, and Amy Schefer
IDE’s “Invisible Hand” a Success
Chuck Plunkett of the Denver Post writes in the Paper’s 20 Dec 09 edition…
“Without doubt, it has been a bad year for capitalism.
In the smoldering ashes of last fall’s Wall Street meltdown, the free-market system that has been as much a part of America’s foundation as our concept of democracy itself has looked to large segments of the population like a perpetual 1928-era crash waiting to happen.
Those who seek to enrich themselves are seen as greedy and destructive.
Government assistance is the new cool.
But in this holiday season, when many Americans are adding charitable organizations to their gift lists, a newly strengthening movement aimed at reducing world poverty ought to challenge the doubters and the haters.”
IDE is the key originator of that movement, and Plunkett judges our method a success amid the gloom.
IDE Wins 2009 AGFUND Prize
IDE is extremely pleased to announce that we have been awarded the 2009 AGFUND Prize (First Category) from The Arab Gulf Programme for United Nations Development Organizations (AGFUND) for successful implementation of our PRISM method in ten developing countries. The Prize has been awarded annually since 1999.
Below is text from AGFUND’s official announcement in Istanbul.
The Arab Gulf Programme for United Nations Development Organizations (AGFUND) announced the winning projects of its International Prize for Pioneering Development Projects, 2009, in the field of Development of Agriculture through Technology, at its meeting, which was held under the chairmanship of HRH Prince Talal Bin Abdul Aziz, AGFUND President, on 14 October 2009, in Istanbul.
The Prize Committee approved three winning projects from among 39 projects from 33 countries on four continents:
The First Category Prize: allocated for “The role of international organizations in supporting the developing countries’ national policies and programs to improve agricultural output through adoption of innovative technology solutions” was won by PRISM (Prosperity Realized Through Irrigation and Smallholder Markets), implemented by IDE – International Development Enterprises in 10 developing countries: Bangladesh, India, Nepal, Myanmar, Vietnam, Ethiopia, Zambia, Zimbabwe, and Nicaragua.
The AGFUND International Prize is not only a developmental tool for highlighting successful examples and their propagation among peoples, but is also an instance of developmental support introduced by the Arab Gulf Program. The organization of the prize ensures the funds allocated are utilized to further develop winning projects, and to increase the beneficiary categories.
The AGFUND International Prize Committee membership is comprised of a number of renowned world figures, namely: Mrs. Mercedes Menafra de Batly, former First Lady of Uruguay, President of the All for Uruguay Foundation; Baroness Emma Nicholson of Winterbourne MEP, Vice President, Foreign Affairs Committee, European Parliment; Dr. Ahmed Mohammed Ali, President of the Islamic Development Bank Group, Professor Muhammad Yunus, Founder and Managing Director of Grameen Bank; Dr. Y. Seyyid Abdulai, former Director General of the OPEC Fund for International Development.
Polak is a Brave Thinker

Illustration: theatlantic.com/Quickhoney
We at IDE already knew that, but it’s nice to see that our Founder, Paul Polak, has been recognized in a special feature in the Atlantic this month. In its first annual “Brave Thinkers” issue, the magazine lists 27 men and women “who have risked their careers, reputations, fortunes, and, in some cases, even lives to advance ideas that upend an established order.” Paul joins a diverse group of honorees, including President Obama, Freeman Dyson, Steve Jobs, Morgan Tsvangirai, and South Park’s Trey Parker and Matt Stone.
Paul will be appearing at The Tattered Cover bookstore in Denver to celebrate the paperback release of his book Out of Poverty on October 27 at 7:30 p.m.
Read article at the Atlantic.com
IDE Wins 2009 Chicken Award
It is indeed an honor to be recognized by large, award-granting organizations, but we at IDE believe some of the humblest awards can be the most meaningful.
A group of Zambian smallholder farmers recently presented IDE CEO Al Doerksen with a live chicken and a cabbage while on a visit to their community—Twikatane, Ndola District in the Copperbelt Province of Zambia.

IDE CEO Al Doerksen with his prize
The award was made in the context of a visit to the area from a group of British Columbian IDE donors, and was an expression of respect and appreciation for the support received from them.
42 Twikatane farmers have each purchased the IDE developed, Zambian made “Mosi-o-Tunya” brand treadle pump which just hit dealers earlier last month. These pumps, along with training in improved farm methods and links to output produce markets, have enabled the farmers to realize increases in their annual income ranging from $200 to $800 per household.
“This was one of the most moving awards I have ever received,” said Doerksen. “The live chicken was equivalent to several days’ income for the group, and reinforced the fact that we are not just selling pumps—we are creating income opportunities which can allow for additional on-farm investment, send children to school, and provide for three meals a day.”
The visiting group was accompanied by IDE Zambia Country Director Keith Henderson, Director of Operations Ken Chelemu, and Aggie Chama, Team Leader for the RPI Copperbelt project. All were impressed and moved by the warm, ululating welcomes they received in spite of the deep levels of poverty that exist in rural Zambia.
When asked what he would do with the chicken, Doerksen said he would be taking it to Denver to let it range freely throughout IDE’s head office. International flights and border crossing formalities may have frustrated his plan, however.
New Report Praises MUS ("Moose")
The International Water and Sanitation Centre has issued a report on Multiple Use Water Systems (MUS) currently being implemented in developing countries by IDE and other organizations. The report, titled “Climbing the Water Ladder – Multiple-use Water Services for Poverty Reduction” concludes that MUS is an effective way to improve livelihoods:
“Our case studies confirm that water used at and around the homestead for multiple purposes brings substantial benefits to people’s livelihoods. Provided services are well targeted, homestead-scale MUS is a way of achieving a more integrated set of poverty impacts than conventional water services. Homestead-scale MUS empowers women and is accessible to the poor and is likely to be the best way to use water to contribute to achieving the Millennium Development Goals (MDGs).”
You can read an executive summary or download the full report here.
VOA on IDE

An IDE treadle pump in use in Myanmar
Voice of America reported on IDE’s success promoting the treadle pump in a recent development report. Karen Leggett’s story “The Importance of a Simple Water Pump,” written in simplified English for audiences less familiar with the language, was broadcast August 16. You can read a transcript or listen to the story here.
Income-generating Smoothies
Ebebe, a farmer participating in the apple growing project
British fruit drink company innocent drinks (through its innocent foundation) works with organizations in the countries where its fruit is sourced in order to create sustainable futures for impoverished rural families. IDE-UK and innocent have partnered on a project that helps small farmers in Ethiopia start to grow apples which can be sold at market to generate additional income. So far, the project has helped 226 farmers get started in the apple business; it’s a great example of IDE’s method in action. Read more about it at innocent drinks’ blog.
Open-Source Innovation
Over at Fast Company, Alissa Walker blogs about IDEO’s Human Centered Design Toolkit, with a history of the project and some good real-world examples of its use. IDE was one of three organizations chosen by the Bill and Melinda Gates Foundation to collaborate with IDEO to develop the toolkit.
“Human-centered design has always been IDEO’s approach to creating innovation,” says HCD Toolkit project lead Tatyana Mamut. But it was the Gates Foundation’s work in developing nations where IDEO saw an opportunity to apply their three core values for sustainable design: human desirability, technical feasibility and technical viability. “What we’ve done with this toolkit is taken the basic structure of that methodology and turned it into a process that makes it applicable to the developing world.”
Read article at FastCompany.com
Farmers' Needs at the Center of Design
“Learning the limits of your expertise—and challenging your own assumptions—can be the beginning of a whole new level of learning. For IDE, learning about the details of poor farmers’ daily lives—for example, the unexpected importance of gender roles in appropriate design—was critical to helping the organization develop technology that would meet farmers’ needs.”
–What We’re Learning, Bill & Melinda Gates Foundation
At IDE, we often talk about the necessity of listening to our customers–small-plot farmers in developing countries–in order to develop income generating products which are useful and affordable. As part of our Rural Prosperity Initiative, we collaborated with the design firm IDEO (no relation) to develop the Human Centered Design Toolkit, a set of tools that can be used by organizations to better listen and respond to farmers and translate their experience and expertise into new design solutions.
Read more about it at the Bill and Melinda Gates Foundation’s website.
Download the Human Centered Design toolkit at IDEO’s website.
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