What is PRiSM?
PRiSM (Prosperity Realized through Irrigation and Smallholder Markets) is IDE's approach to creating opportunities for small farmers to increase their income. Small farmers comprise 70 percent of the world's 2 billion poor people.
IDE views the rural poor as entrepreneurs, producers, and customers. Using PRiSM, IDE helps create networks of all the businesses and services involved in producing a farm product. In turn, these networks generate income for everyone involved. PRiSM projects are guided by the following principles:
- Small Farmer Focus
- Make Markets Serve the Poor
- Improve Water Control
- Listen and Learn
- Sustainable Resource Management
Examine the specific small farm environment for market opportunities and constraints
Design products or services that will help small farmers make income breakthroughs
Make these products or services available to small farmers through the creation of private sector supply and market chains that support their businesses
Evaluation and Adaptation
Learn from successes and failures to feed back into program design and management